It's likely most nonprofits don't realize that regardless of what they do and who they are, there are four functions all organizational tasks (board or staff) should fall into.
Universal Nonprofit Functions
Constituency Development: Cultivation of the people and the institutions that comprise an organization’s target audiences. How do you get them to become engaged with the organization?
Communications: Projection of the target messages that form the organization’s image and brand in the minds of its constituency. Marketing: Promotion and sales of the programs and services that fulfill the organization’s mission, differentiate it from the competition and engage its constituency.
Revenue Generation: Production of the financial and volunteer resources the organization requires to build capacity and success.
Programs & Services: Products or services offered to constituents that are identified by them as valuable and unique.
Nonprofit organizations function best when these operate harmoniously toward the achievement of pre-planned goals.